Creative economy as strategy in business development

Abstract

The characteristics and behaviors of entrepreneurs are already differentiated, especially when compared to normal individuals. Creativity and innovation are a intrinsic factors of a trader. The creative economy is a term to name the management system or business model adopted by the professional to develop products and / or services from the interface between creativity, knowledge and intellectual capital in the economic process with a view to generate employment and income. This model is one of the fastest growing aspects, standing out as the major engine of world economic development. The objective of the research is to bring historical information about this sector of the economy, as well as its relationship with the Brazilian entrepreneurship. The study was based on exploratory research together with marketing analysis and case studies, showing the subject in a conceptual and qualitative manner. Although the issue is recent, many sectors of the economy have been promoting this concept among their employees. However, it became clear that the entrepreneurial profile is essential for the success of this process.