The importance of endomarketing in the corporate environment

Abstract

In times of crisis, internal marketing helps to establish transparent internal communication focused on the human factor. Therefore, validating the action that employees remain productive and maintain performance at work, having more engagement and motivation. Lately, companies seek a satisfactory mutual exchange relationship. In this way of thinking, marketing tools, especially communication, seek to bring people closer to this reciprocity. Which is used to develop new ideas and collaborate with the alignment of employees in relation to the companies' goals, causes and speeches, which is crucial for the company's growth and success. The present study proposes an understanding of the importance of internal marketing in the corporate environment, demonstrating how marketing began, evaluating aspects such as internal marketing and its application in this environment, being the main objective. This action seeks to improve results by focusing on employees. The methodology used was based on research, analysis of databases available for public consultation on statistics websites and information on the subject.

KEY-WORDS: