Intrapreneurship

Strategy analysis and insights about applicability

Abstract

Rapid, turbulent and unpredictable changes have brought to light the need for innovation and an entrepreneurial attitude in both people and organizations. Intrapreneurship is the act carried out by employees of an organization, which encourages them to undertake internally, act creatively, seek innovation and cooperation within a business. The objective of this work was to raise perceptions about intrapreneurship, as well as the presence of intrapreneurial strategies in the business scenario in Baixada Santista. A bibliographical and field research was carried out to collect information on the perception of employees regarding the stimulation of entrepreneurial attitudes within organizations, with a questionnaire with closed questions applied digitally to a sample of people, over 18 years old, who worked paid with employment. Respondents answered the questions anonymously, without restrictions on gender or field of professional activity. The results demonstrated the low dissemination of the topic among the 53 individuals interviewed, as well as the low stimulus to innovation and creativity provided by companies, in addition to the lack of channels for recording ideas and applying intrapreneurial measures. These factors show the need for a new business vision that encourages innovation and the acceptance of new ideas from employees so that the corporate environment can effectively be a space for cooperation and mutual growth.