Dattebayo Sushi

Abstract

A pleasant gastronomic environment is one that offers a different menu with an atmosphere (music and decoration) that adapts to its theme; These are some of the reasons that make people look for a certain business. But at the moment, when thinking about implementing an establishment like this, it is necessary to carry out market research to indicate whether the future business is viable, and whether there is demand for such a proposal. Therefore, this work analyzes the feasibility of implementing a Japanese themed restaurant with an anime/manga theme in the city of Praia Grande – SP. To answer the problems of this object, some starting questions are necessary, such as the general objective: to verify, through a demand survey, whether the municipality in question has an audience for opening a Japanese themed restaurant. The specific objectives are: identifying possible competitors in the market; identify which products may be offered at the establishment; verify the public to be served; and theoretically discuss the topic of the business plan, showing the importance of this instrument for the entrepreneur. To achieve the objectives, bibliographic and documentary investigations were carried out through the municipality's tourist inventory and information from the City Hall, and through field research using questionnaires. The following themes were worked on in the theoretical foundation: Business plan; Entrepreneur profile; Market research; Food and drinks; Types of gastronomic establishments, emphasizing restaurants; Thematization; and Japanese and cosplay (anime/manga) cultures. From the field research it was shown that Praia Grande - SP does have demand for the implementation of a thematic enterprise in this market.